Augmented Reality brings components of the digital world into a person's perception of the real world through the integration of immersive sensations that are perceived as natural parts of an environment.
Augmented Reality offers enormous potential for brands to revolutionize their packaging and the way they connect and engage with the consumers.
Contemporary consumers are using social media and connecting to the web more through mobile than desktop so companies are spending more on mobile marketing channel to get consumers to experiment with product, by using Augmented Reality, before making purchasing decision.
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