Interactive Packaging connects your product with the digital world. Interactivity is focusing on the capabilities and constraints of human cognitive processing.

Consumers interact with the content, experience brand in a meaningful way and act upon functional information.

Second generation QR codes, near-field communication (NFC), RFID and Bluetooth low-energy (BLE) and electronic printing innovations mean that scalable traceability, security and supply chain monitoring solutions are economically viable and implementable, and that the same packaging can also provide valuable information and experiences to the consumer.

With more than 3.5 billion people worldwide owning a smartphone there is a revolution in the world of interactive packaging, with brands establishing connection between packaging and the consumers who want to be engaged and informed by the brands with which they do business.

Connect with the Interactive Packaging Team to keep winning!